HerLab
Free Health Research Roadmap
Get a Personalised Health Research Roadmap in 5 Days…Free
You Fill Out Your Health Story
I Research & Analyse
Get Your Personalised Roadmap
We research your symptoms, find the right tests, and give you a step-by-step plan to finally get answers. No more Googling at 2am. No more being dismissed.
HerLab does the health research for you — so you finally get the answers you deserve.
Takes 10 minutes. No cost. No obligation. Just answers.
The Problem
Sound Familiar?
If any of these hit close to home, take a deep breath. You're not alone — and you're definitely not making it up. Thousands of women are living this exact reality right now, and it's not okay.
🩺 No Answers After Multiple Doctors
You've been to GP after GP, specialist after specialist — and still nobody can tell you what's actually going on. You leave every appointment feeling more confused than when you walked in.
🩸 "Your Bloods Are Fine"
You've heard it so many times it makes your blood boil. Your results come back "normal" but your body is screaming that something is wrong. Standard ranges don't capture the full picture — and deep down, you know it.
💸 Thousands Spent, Zero Answers
You've spent hundreds — maybe thousands — on appointments, scans, and supplements that lead absolutely nowhere. Your wallet is lighter but you're no closer to understanding what's happening inside your own body.
🌙 2am Google Spirals
You've Googled your symptoms at 2am, falling down rabbit holes, wondering if you're losing your mind. You screenshot articles and bring them to appointments only to be brushed off.
😤 "It's Just Stress"
You've been told it's "just anxiety" or "just stress" when you know something deeper is going on. Your intuition is loud and clear — but nobody in a white coat seems to be listening.
🧠 Maybe It IS All In Your Head?
You've started to wonder if maybe they're right. Maybe you are overreacting. Maybe it is all in your head. It's not. Being gaslit by the healthcare system doesn't mean your symptoms aren't real.
If you're nodding right now, you're exactly who we built HerLab for.
What We Do
We Do The Research. You Get The Answers.
HerLab is a health research navigation service. You tell us your symptoms, your history, and what you've already tried. We dig deep into the research and come back with a personalised Health Research Roadmap — a clear, step-by-step plan showing you exactly what tests to ask for, where to get them, what they cost, and which practitioners to see next.
No more guessing. No more Googling at 2am. No more feeling like you have to become your own doctor just to be taken seriously. We've done the hard work so you can walk into your next appointment armed with clarity, confidence, and a plan.
How It Works — 3 Simple Steps
Getting your roadmap is straightforward. No hoops to jump through, no confusing intake forms, no waiting rooms. Just you, a cuppa, and 10 minutes of honesty about what you've been going through.
Fill Out Your Health Story
(10 minutes)
A detailed questionnaire about your symptoms, your history, and what you've already tried. It takes about 10 minutes. Pour yourself a cuppa, get comfy, and tell us everything — the stuff you've told doctors and the stuff you haven't. We're listening. Really listening.
We Research & Analyse
Katie personally reviews your responses and digs into the research — connecting the dots your doctors missed. She looks at your symptoms holistically, cross-referencing patterns across gut health, hormones, genetics, and functional medicine to build a complete picture.
Get Your Personalised Roadmap
Within 3–5 business days, you receive a personalised Health Research Roadmap with your recommended tests, estimated costs, practitioner recommendations, and a clear, prioritised action plan. Finally — a path forward that makes sense.
The Data
This Isn't Just Our Opinion. The Numbers Back It Up.
We surveyed 150 Australian women aged 25–54 about their healthcare experiences. The results confirmed what so many of us already knew — the system is failing women. Here's what we found:
62%
Want This Service
of women are extremely or very interested in a service like HerLab
50%
Felt Dismissed
of women have felt dismissed or not taken seriously by a healthcare professional
1/3
Spent Over $500
of women have spent over $500 out-of-pocket trying to get health answers
72%
Rely on Their GP
Yet nearly half have seen multiple practitioners without resolution
52%
Want At-Home Testing
Of women who haven't tried at-home test kits are interested in trying one
Based on a Pollfish survey of 150 Australian women aged 25–54, 2025
About
Meet Katie — The Researcher Behind HerLab
I'm Katie, and I built HerLab because I lived this.
For over a decade, I was told I was "a healthy young woman" while dealing with symptoms that impacted every single part of my life. I saw doctor after doctor. I spent thousands. I was dismissed, doubted, and exhausted.
So I started doing my own research — digging into gut health, genetics, hormones, and functional medicine. I became obsessed with connecting the dots that nobody else seemed willing to connect. I read the studies. I cross-referenced the symptoms. I found patterns that my doctors never looked for.
HerLab is what I wish existed when I was at my most frustrated. I'm not a doctor — I'm a health research navigator. I do the digging so you don't have to. Because every woman deserves answers, and no one should have to fight this hard just to be believed.
Your Roadmap
Inside Your Health Research Roadmap
This isn't a generic PDF or a one-size-fits-all checklist. Your Health Research Roadmap is built specifically for you — your symptoms, your history, your situation. Here's what's inside:
1
A Full Summary of Your Situation
So you finally feel heard. We reflect back everything you've shared in a way that validates your experience and shows we truly understand what you're going through.
2
Research-Backed Directions to Investigate
Not diagnoses — directions. We highlight the areas worth exploring based on your unique symptom pattern, backed by current research and evidence.
3
Specific Tests Recommended for YOUR Symptoms
With clear explanations of why each test matters, what it measures, and how it connects to what you're experiencing. No more guessing which tests to request.
4
Where to Get Each Test in Australia
Labs, clinics, and at-home options — we tell you exactly where to go and how to access each test, whether through your GP or independently.
5
Estimated Costs for Everything
Including what Medicare may cover, what's out-of-pocket, and where to find the most affordable options. No more bill shock.
6
The Right Practitioner for Your Situation
We recommend the type of practitioner best suited to your needs — GP, integrative doctor, naturopath, endocrinologist — and how to find one near you.
📋 Prioritised Action Plan
Do this first, then this, then this. Clear steps so you're never overwhelmed.
🚩 Red Flags + Scripts
Warning signs to watch for and exact phrases to use with your doctor so you're taken seriously.
📚 Curated Resources
Books, podcasts, communities, and apps handpicked for your situation.
Important Disclaimer
Quick Note: What HerLab Is (and Isn't)
We believe in full transparency, so let's be upfront about what HerLab does and doesn't do.
HerLab provides health research and navigation support. We are NOT doctors, we do NOT diagnose, prescribe, or treat. Your roadmap is for informational and educational purposes only — it's designed to empower you with research so you can have better, more informed conversations with your healthcare team.
Think of us as the really thorough friend who happens to love diving into medical research — the one who helps you figure out what questions to ask and where to look next. We arm you with knowledge. Your healthcare professionals provide the clinical care.
Always consult a qualified healthcare professional before making any changes to your health.
HerLab IS ✅
  • Health research navigation
  • Personalised test recommendations
  • Practitioner guidance
  • Empowerment through knowledge
  • Your health research advocate
HerLab ISN'T ❌
  • Medical advice or diagnosis
  • Prescriptions or treatment
  • A replacement for your doctor
  • Clinical or therapeutic care
FAQ
Questions You Might Have
We get it — when something sounds too good to be true, you want to know the details. Here are the questions women ask us most:
Is this really free?
Yes, 100%. We're in our founding phase and looking for our first group of women to help. In exchange for your free roadmap, we just ask for honest feedback about your experience. That's it. No hidden costs, no upsells, no bait-and-switch. Your feedback helps us build something truly life-changing.
Are you a doctor?
No. Katie is a health research navigator — not a medical practitioner. Your roadmap is research-based guidance designed to help you ask the right questions and find the right practitioners. It's not medical advice. Think of it as having an incredibly thorough researcher in your corner.
How long does it take?
Fill out the quiz (about 10 minutes), and your personalised roadmap will be delivered within 3–5 business days. We take the time to do this properly — because you deserve more than a rushed, cookie-cutter response.
Will you sell my data?
Absolutely not. Your information is confidential and only used to create your personalised roadmap. We take your privacy as seriously as we take your health. Full stop. You can read our full privacy policy on our website.
What if I'm not in Australia?
Right now, HerLab is focused on Australian women so we can provide specific practitioner and testing recommendations relevant to your location, including Medicare information and local labs. We plan to expand internationally in the future — watch this space.
What happens after I get my roadmap?
You take action! Follow your step-by-step plan, book with the recommended practitioners, and request the tests outlined in your roadmap. We're also here if you have follow-up questions — you won't be left hanging.
Stop Googling. Start Getting Answers.
Your Health Research Roadmap is waiting. 10 minutes of your time could save you months of frustration and thousands of dollars. You've spent long enough fighting to be heard. Let us fight alongside you.
You deserve to walk into your next appointment with clarity, confidence, and a plan. You deserve a healthcare experience where you feel seen, believed, and empowered. That journey starts right here, right now.
Limited spots available in our founding group.
HerLab | herlab.online
Instagram: @mskatierich
Health research navigation for women who deserve answers.
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